5 Marketing Articles To Read This Weekend; Marketing ROI, Gmail Updates and Marketing Paradoxes

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Matt Dodgson
By Matt Dodgson
Matt is a Sales & Marketing Director. Being an inbound nerd, he's often found creating content that helps job seekers and hiring managers achieve their goals.

ELUSIVE MARKETING ROI

Are you a B2B marketer struggling to show value from your marketing spend? Here's a quick read with 4 suggestions on mastering ROI in B2B Marketing.

Read more on Strategic Guy

GMAIL'S IMPLICATIONS ON MARKETERS

There are an awful lot of people that have Gmail accounts. Just a billion or so. Did you know that they've recently updated their system to include more security measures which could affect the way you send your marketing campaigns?

Read more on Return Path

MARKETING PARADOXES

Ever noticed that, as a marketer, you're expected to be 2 things as once; an artist and a scientist? Here are 7 of the most common paradoxes marketers need to embrace to be successful in today's connected world.

Read more on Social Mediopolis

IMPORTANT QUESTIONS TO ASK 

When evalutating your company's strategies, what questions should you be asking? Are you asking the right questions that consider both performance and outcome?  This article outlines 3 important ones to start with.

Read more on MarketingProfs

EMOTIONS IN B2B MARKETING

To say the B2B purchasing cycle is completely devoid of emotions is false;  we are all human after all. Valerie Levin from Oktopost makes the case for using more emotion in B2B marketing including the "Golden Circle".  What's that?  Read the full article below and get ready to be convinced.

Read more on Oktopost

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