Should you REALLY move jobs?


By Matt Dodgson

For a lot of people, a new year brings a lot of positives.

New goals, a chance to improve, an opportunity to reflect on how we’ve grown and developed as people.

However, for some, a new year can mean the start of another period of negativity.

And that’s all the more apparent if you’re unhappy in work.

*Yes Matt, you’re right! The sales team are driving me nuts*

OK, I hear you, but you’re probably not alone on that one! :)

I’ve always believed if you’re happy in work, it will make you happier in your personal life, and vice versa.

Yet, I think a lot of people shouldn’t just look for a new job when they come across a road bump in their career.

Too often I’ve seen people jump into looking for a new job.

You might have been denied a pay increase despite taking on more responsibility.

Your career might have stalled.

Or, there might have been a change in senior management for the worse.

So whatever the reason, how do you assess whether or not you really need a new B2B marketing job?

Step 1 - Now is a great time to really think about what you truly value and what you want to achieve in your career going forward.

Sometimes the burning desire to leave somewhere means it’s all too easy to skip this, or at least pay lip service to it.

However, it’s crucial you create a robust list that truly represents you.

Are you willing to do anything to get that promotion.

It might be that you want to trade responsibility for the ability to see your kids more.

Or, trade a salary increase for more responsibility, so you can grow your skillset for bigger things in the future.

This career grid from Lou Adler may help provoke some ideas.

Step 2 - With clarity around what matters to you….speak to your Boss.

*Are you crazy Matt, they’ll just walk me out the door if I tell them how I feel.*

And you may or may not be right here.

Use your judgement.

The key is to be open. Discuss the positives. And try to open up a conversation about the negatives.


'January always gives you a time to reflect. And 2017 was a good year for me. I really enjoyed leading our new account based marketing efforts. And the results it has brought in for the company so far, has been really promising. That project has really got me thinking about what opportunities there are for me internally to take the next step in my career. How do you see things panning out for me over the next 12-18 months?’

You’ll have two outcomes from this conversation.

One - you’ll be given something concrete. It could be extra money, more responsibility, a new job. If it nullifies those negatives you listed, then job done.

Two - you’ll get some waffly response about business performance, and teams and ……

….basically it means either they can’t satisfy what you’re after or don’t value you enough to want to do something about it.

Time to put the feelers out to see if there’s anything better. 

*'Anything better' Matt, what do you mean?*

It might be better, despite not getting what you want, to stay put.

And I know.

You were hell bent on leaving.

But you’ve got to think of the big picture.

Somewhere new might not be something better.

Step 3 - When you get a new job offer, make sure you properly compare it to what you already have.

And here’s the challenge.

Often you’re only told so much by a company when you interview with them.

Most companies don’t discuss career progression, potential salary increases, flexible working, current challenges.

They're just interested in sorting this problem.

So you’ve got to somehow draw it out without seeming too [insert reason why they say they don’t want to employ you]. e.g. too ambitious, won't suit our culture...

So in the end, when people move jobs, a lot of the time it becomes a leap of faith.

Yet, you really need to try and find out this kind of info.

Otherwise you could be back to square one before you know it.

The easiest way?

Get the job offer first, and then open up a positive discussion on the other areas that matter to you.

"Thanks for the job offer. I'm over the moon. Do you have some time over the next day or two to talk through a few questions I have? I left the last interview wishing I'd asked them."

That way you can properly decide whether it’s worth moving jobs at all.

It might be right to go, stay, or negotiate something better.

Whatever it is, take your time.


If you’re serious about moving jobs, learn how to put together a CV that B2B Marketing Directors actually want to see in our CV Masterclass.


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