The Most Powerful Questions To Ask At 2nd Interview

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By Matt Dodgson

‘So, what’s in it for me?’

Undoubtedly a touch direct, but if you’re a job seeker of all the questions, it’s the one you want answering.

Because if you’re going to accept an offer for the marketing job you’re interviewing for, you want to know exactly what you’re going to get out of it.

Like a marriage, it has to be a two-way thing!

So if the ‘what’s in it for me?’ question is a touch direct, how do you subtly go about making sure it’s the right job opportunity for you?

Ultimately it depends on what your motivations are and the reason you're looking for a new marketing job in the first place.

Some people are interested in money.

Others a career.

Plenty look for work-life balance.

Lots of people want to learn new skills.

And I haven’t met anyone who doesn’t want to work with like-minded people.

So once you have finished your game-changing 2nd interview presentation, and answered all of the employer's questions, it's now your turn to take control and ask those important questions.

So here’s a list of questions you might ask to find out if it’s your kind of job and place to work;

How do you see the marketing role progressing after the initial 12 months? What new marketing skills do you see me learning in the short and long term? How flexible is the working environment? Provided people do a good job, how realistic is it for people to enhance their salary year to year? In this marketing role, how will my performance be judged?

Provided I exceed the objectives set for me, how much upward mobility is there in the marketing team?

What do you find the most challenging aspect of working here?

What’s your style of management?

What’s the culture like in the marketing team and the wider business?

Would you say this is a sales or marketing led business?

What will be the most challenging aspect of this marketing job?

Not exhaustive, but there are some for everyone. You probably only want to pick a few rather than peppering the interviewer for an hour.

The key though is making sure you understand it’s a two-way process. You need to demonstrate to a company, ‘what’s in it for them’, so they can do likewise for you.

If you can both be open and honest with each other and there’s a good fit.

You’ll have the perfect job marriage!

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